Likes are a direct form of social proof. When a post has visible engagement, it looks more trustworthy. That can influence whether someone follows, clicks your link in bio, sends a DM, or saves the post to come back later.
Buying likes is especially useful for posts that drive outcomes. That might be a pinned post that explains your offer, a product announcement, a testimonial carousel, a before-and-after, or a Reel that introduces your brand. Strong engagement on the right content makes your profile look more established when new visitors arrive.
Likes can also improve how balanced your account looks. If you're growing followers but your posts show very low engagement, the profile can feel inconsistent. Pairing likes with follower growth can make your engagement look more natural. Many customers also combine likes with views so the engagement mix stays aligned across posts and Reels.
For best results, treat likes as support for content that already deserves attention. Instagram still rewards posts that hold attention and earn real saves, shares, and comments. If you want long-term growth, pair engagement with consistent posting, a clear niche, and content that gives people a reason to follow.